Keeneland Fall Meet returns as one of racing’s most celebrated traditions. Set against a backdrop of vibrant leaves and timeless architecture, it’s where world-class thoroughbreds thunder down the stretch while fans gather in everything from tailored tweeds to cozy knits.
Make it a Race Day
KEENELAND FALL MEET
ROLES + RESPONSIBILITES
Art Direction, Graphic Design
When it’s Keeneland season, the only calendar that matters is the racing calendar. “Make it a Race Day” is a bold headline that’s also a call to action, encouraging people to get out to Keeneland while they can—not just Saturdays, but every race day.

