A&W RESTAURANTS
A Float Worth Its Weight
A&W bulked up its annual National Root Beer Float Day promotion for 2024 with a nationwide challenge to prepare float fans for one of fast food’s heaviest drinks.
We then asked customers to show off their “Float Flex”—that is, flaunt their new physiques with their best muscle-flexing pose—at any participating U.S. A&W location on August 6 for a free, small Root Beer Float.
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Art Direction, Graphic Design
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Paid Social Impressions
The campaign logo balances indulgence with energy. Blending the nostalgic, creamy feel of a classic root beer float—rich browns, foamy textures—with the bold, bulging elements of muscles and fitness with subtle carbonation.
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