When the Moon Hits Just Right
MOONBOW CANNABIS GUMMIES
Born from one of nature’s rarest moments at Cumberland Falls, Kentucky—where mist, moonlight, and perfect timing create a luminous moonbow. Just as the falls transform ordinary water into a spectrum only visible at night, Moonbow’s edibles are crafted to turn everyday moments into something a little more vivid, a little more elevated.
ROLES + RESPONSIBILITES
Art Direction, Packaging Design
Rooted in wonder and made for the after-dark, Moonbow is an invitation to slow down, look closer, and experience a different kind of light.
The logotype offers a classic and bold presence. Driving from a nostalgic and funky spirit, pairing the logotype with an energetic outdoorsy camping vibe, this mark honors the “leave no trace” nature aspect, while pushing into modern and cool.
A custom illustration references Cumberland Falls and the natural elements that come together to create the phenomenon of a Moonbow: land, water, and light. Cannabis stars paint the sky.
