When the Moon Hits Just Right
MOONBOW CANNABIS GUMMIES
Born from one of nature’s rarest moments at Cumberland Falls, Kentucky—where mist, moonlight, and perfect timing create a luminous moonbow. Just as the falls transform ordinary water into a spectrum only visible at night, Moonbow’s edibles are crafted to turn everyday moments into something a little more vivid, a little more elevated.
ROLES + RESPONSIBILITES
Art Direction, Packaging Design
Rooted in wonder and made for the after-dark, Moonbow is an invitation to slow down, look closer, and experience a different kind of light.
The logotype offers a classic and bold presence. Driving from a nostalgic and funky spirit, pairing the logotype with an energetic outdoorsy camping vibe, this mark honors the “leave no trace” nature aspect, while pushing into modern and cool.
A custom illustration references Cumberland Falls and the natural elements that come together to create the phenomenon of a Moonbow: land, water, and light. Cannabis stars paint the sky.
Alternate packaging directions—strong, expressive, and ultimately not selected. While it didn’t align with the client’s vision, it represents an important part of the creative exploration that shaped the final outcome.
