Horse Kicks started with the challenge: how do we differentiate ourselves from rival cities and get new audiences talking about Lexington, Kentucky, The Horse Capital of the World? The answer: Sneakers for horses. Horse Kicks began as a stunt to promote Lexington, but after partnering with local sneaker artist Marcus Floyd, it quickly became a very real brand with a very real product—and eventually, very real demand, pioneering a whole new sneaker category.
Sneakers, for Horses
HORSE KICKS
3 Billion
Earned Media Impressions
274
Earned Media Placements
$103 Million
Approximate Advertising Equivalency
ROLES + RESPONSIBILITES
Art Direction, Graphic Design
This project was so cool to see launch into the world. Watching the viral response featured on Jimmy Fallon, CNN, USA Today and countless other media outlets was surreal. 3 billion earned media impressions later, and Horse Kicks still has traction. Along with the media coverage, Horse Kicks also received a Silver Clio Award, a Webby Award, and was shortlisted for the One Show.
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Meg is one of the good ones. She’s incredibly talented and a total pro. Not only will she bring an idea to life…she’ll take it to the next level. I can’t wait to work with her again!
JONATHON SPALDING,
Associate Creative Director