LEGOLAND PARKS PLAY TIME OFF CAMPAIGN
Disrupt the Digital Workspace
We encouraged parents to swap PTO for Play Time Off—inviting families to step away from the everyday and into the world of LEGOLAND. The campaign showcased the park’s one-of-a-kind play experiences while motivating action with a chance to win one of 10,000 free tickets.
ROLES + RESPONSIBILITIES
Graphic Design
The “Play Time Off” logo was designed to feel as fun and energetic as the idea itself. Inspired by notification culture—think emojis, likes, and pop-up moments—the mark brings a sense of excitement and immediacy, mirroring how we experience joy in the digital world. The result is a bright, playful identity that invites families to tap into more time for play. See more here.
