FilmLEX
FilmLEX is a resource for film and television projects, driving business and workforce development as part of a mission to transform Lexington and Central Kentucky into a thriving hub of entertainment production.
The Job
Primary Art Director and Graphic Designer for new logo and branding.
Logo
Focusing on the primary elements involved in film, I strived for being modern and clever.
Logo options
Final logo
Can you see it? The camera spells LEX :)
Brand Book
Brochure
Starting from scratch is so exciting. FilmLEX is new, and that energy is intoxicating. I wanted FilmLEX to be cool, yet approachable. Bare bones, yet beefy. Artful and not overdone.
Art Direction
Graphic Design
Roles + Responsibilities