A&W Restaurants
A&W Restaurants is an American fast-food chain known for its iconic root beer and burgers. Founded in 1919, it's one of the oldest restaurant franchises in the United States.
The Job
Assisting with ongoing design needs for A&W Restaurants.
Float Flex Campaign
In honor of National Root Beer Float Day, with the idea that a mug of root beer is the heaviest drink, the Float Flex campaign was born. As a social media drop, accompanied by an influencer PR kit, Float Flex got heart rates up and tummys satisfied.
Logo options
Moodboard establishing look and feel
Final logo
PR Box Insert Card
Centenarian Campaign
A&W Restaurants and “granfluencer” @baddiewinkle launched the deal of the century at America’s oldest fast food chain. Over 100? Get free Root Beer Floats…for life.
Outfit styling
I was tasked with putting together outfit options for our Centenarians. I was focusing on pops of orange, with a y2k edge, and a teeny nod to 1950’s cool.
Final photography
When fun is already built into your brand, the design comes easy. The weirder the campaign, the better.
Art Direction (Float Flex)
Graphic Design (Float Flex)
Outfit Styling (Centenarians)
Roles + Responsibilities